This introduction covers the underlying principles that define the market development approach—an approach that leverages the private sector for poverty reduction.
Market development projects pursue two avenues to improve the lives of poor people:
- To increase incomes for poor people, by promoting their livelihoods as workers, producers and business owners
- To increase the provision of products and services poor people need, including access to inputs, infrastructure, information and health services There are a number of approaches to designing a market development project.
Duration: 4 Weeks
Students, Professionals all levels
At the end of the course, students will be able to:
- Develop a strategic framework for assessing market opportunities
- Anticipate and take advantage of surprising inconsistencies in the customer decision process
- Leverage pricing architectures best positioned to help capture value
- Choose the digital marketing channels best suited for their product and market
- Communicate more effectively with the marketing team
- How do electricity systems work? An introduction
- How do different types of electricity generation technology work?
- How are electricity systems affected by increased penetrations of variable renewables?
- Options for managing increased penetrations of variable renewables
- What might the future hold?
- Policies and incentives to overcome barriers
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Is financial aid available?
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Can I take the course for free?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
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The Center for Innovation and sustainability
23 King Street,
Module 1: Assessing market opportunities
Module 2: Understanding customer decision process
Module 3: Value chain Arquitecture
Module 4: Digital marketing channels
Module 5: Framework for Digitizing the Supply Chain
Module 7: Case Study
Market Innovation and Value Chain DevelopmentENROLL NOW